comScore Updates qSearch, Issues New Search Data for July
comScore last week launched qSearch 2.0, the second generation of its search measurement service, and also released new search-related data from the updated service. The change is in response to...
View ArticleStudy: Video Gamers Valuable for Advertisers
As many on Madison Avenue contemplate ways to integrate digital platforms in media allocation models, the “gamer market” is a valuable option according to BIGresearch’s Simultaneous Media Survey (SIMM...
View ArticleTop 10 Online Trading Destinations – July 2007
^ Indicates Home and Work audience duplication projections did not meet minimum sample size standards. As a result, combined home and work audience estimates for these sites may exhibit increased...
View ArticleUK Online Population at Its Peak, Despite Summer Holidays
Despite the onset of the summer holiday season, when media consumption decreases as people leave their homes and offices, in July the total UK online population reached its highest-ever figure – 31.8...
View Article50 Million Adults Play Casual Video Games to Bond with Children, Grandchildren
Nearly a third (31%) of adults surveyed indicated they had children or grandchildren under 18 who played family-friendly “casual” computer/video games – puzzle, word and simple action games – in their...
View ArticleDIRECTV and WOW! Lead in Cable/Satellite Customer Satisfaction
DIRECTV ranks highest in customer satisfaction in three US regions, and WOW! ranks highest in one, among cable and satellite providers, according to the J.D. Power and Associates 2007 Residential...
View ArticleOnline Video Viewers Prefer News Clips, Shorter Ads
Most consumers – 62% – are viewing video online, and contrary to popular opinion those viewers are not just young adults viewing user-generated videos, according to a bi-annual video study from AOL’s...
View ArticleTop 10 Financial Services Online Ad Spenders – July 2007
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleSurvey: South Asian Americans Seek Entertainment and News Fare Online
Though on average the South Asian population of the US spends twice as much on entertainment products and services, such cable and satellite TV, it also has a strong interest in online content from the...
View ArticleBrand Equity Suffers When Customer Data Breached
“Lose my information and you’ve lost my business” was the overarching theme of responses in a survey of 400 consumers’ views on brand equity as it relates to data breaches, according to a study by...
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